Geo Targeting

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TheWALL 360 offers a powerful feature that allows you to prioritize the visibility of items based on various dimensions and geo-location. This feature provides you with the flexibility to control which items are displayed to your audience, ensuring relevant and targeted content delivery.

The priority of items visibility feature enables you to define specific rules and criteria for item visibility based on different dimensions. These dimensions can include factors such as user preferences, demographics, user behavior, or any other relevant data points that you choose to consider.

By leveraging this feature, you can tailor the content displayed to your audience based on their specific characteristics or interests. For example, you can prioritize certain items to be shown to users who have indicated a preference for a particular category, have previously interacted with similar content, or have a specific demographic profile.

Additionally, TheWALL 360 allows you to incorporate geo-location as a dimension for item visibility prioritization. With this capability, you can deliver content that is location-specific or relevant to specific regions or countries. By leveraging geo-location data, you can ensure that users in different locations receive content that is tailored to their local interests, events, or specific market needs.

The ability to set priority for item visibility based on dimensions and geo-location provides several key benefits:

Targeted Content Delivery: You can deliver highly targeted and personalized content to your audience based on their preferences, demographics, or past behavior. This ensures that users see content that is most relevant and interesting to them, increasing engagement and user satisfaction.

Improved User Experience: By prioritizing item visibility based on relevant dimensions, you can enhance the user experience by reducing irrelevant or repetitive content. Users are more likely to engage with content that matches their interests or needs, resulting in increased user retention and satisfaction.

Regional Relevance: The geo-location dimension allows you to cater to specific regional or local requirements. This can be particularly beneficial for businesses with a global presence or for delivering location-specific information or promotions.

Content Optimization: The feature enables you to optimize the performance of your content by strategically determining the visibility of different items. By prioritizing high-value or promotional content, you can increase exposure and drive desired user actions or conversions.

By leveraging this feature, you can deliver targeted, relevant, and engaging content that enhances the user experience, increases user engagement, and drives desired outcomes for your business.

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Release Date: Jul 03, 2020

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